At Logico Creative, we’re a team of passionate communication professionals who believe great communication should do more than inform – it should create momentum.
We partner with organisations that want to connect more meaningfully with their people, customers, communities, and stakeholders, helping turn strategy into stories, ideas into conversations, and communication into a driver of business success.
For more than two decades, as a diverse, Level 1 Broad-Based Black Economic Empowerment (B-BBEE) company, we’ve worked alongside leadership, marketing, and communication teams to shape brands, build reputations, navigate change, and deliver communication that makes a genuine difference.
Our expertise spans strategic communication, public relations, branding, content, and stakeholder engagement, but our approach has always remained the same: collaborative, thoughtful, and deeply invested in the success of the organisations we work with.
We value: People, Relationships and Integrity
This means we ensure:
- Clarity over complexity
- Strategy before execution
- Long-term thinking over short-term activity
- Partnership over transactions
- Consistency across every touchpoint
Our team
Our team brings together a broad range of perspectives and experience across strategic communication, journalism, creative design, brand development, media relations, and content strategy.
Jozi Meth
PR & Content Managing Member
Jozi, who has over 15 years’ experience in media and communications management, joined the Logico team in 2011 to head up the PR division.
She has since established an enviable reputation amongst clients and the media for the quality of her output, particularly her research and writing skills.
Jozi works on diverse client accounts across sectors such as automotive and motoring, legal technology, manufacturing, retail, real estate, tourism, government, maritime, and more.
Lephoi Maduna
Creative Director
Lephoi, who joined Logico in April 2011, supports his passion for creative design with a strong interest in trend research. He has strong inter-personal skills making him a natural leader in collaborative projects.
Lephoi has over 20 years’ experience having graduated with a BTech degree in Graphic Design from Durban University of Technology in 2002.
Arthi Gopi
Account Executive
Arthi has worked as a journalist in mainstream media for more than 10 years, and swapped the newsroom for a stint in local government communications, followed by internal and external corporate communications.
Her skills and experience encompass news reporting, research, media relations and media planning, copy writing, public relations, internal communications, employee engagement, employer branding, thought leadership, events, and CSR.
Merelda Naidoo
Account Executive
Merelda is a continuous learner with over 5 years of experience in the marketing field at an international software & technology company, and an educational company.
Her super skills include content planning and administration for digital technology platforms including intranets, social media channels, websites, and digital info screens.
When she’s off duty, Merelda extends her passion for content creation into her personal platforms, keeping up to date with the latest industry trends.
A different kind of agency
Logico is deliberately structured as a lean team of senior professionals – by design, not by default. Our team members are incredibly passionate about their craft – hands-on, present, and genuinely invested in the work and the people behind it.
This allows us to give our clients work that is thoughtful, carefully considered, and shaped by real experience. There are no complicated layers separating strategy from client briefs and agency execution, and no loss of intent as ideas move from thinking to doing.
Our clients work directly with practitioners who understand both the strategic view and the practical realities of communication, making us responsive, adaptable, closely aligned, and able to deliver work grounded in insight rather than process.