PR & Media Relations

Our team boasts rich and varied backgrounds in journalism, editing, PR and communications support, with strengths in strategy development, research, copywriting and content generation.

PR & Media Relations Services

  • Media strategies and tactical plans – development and creative execution
  • Media database management
  • Media lobbying for national and international coverage
  • Media and influencer relations
  • Development of media material – media statements, media kits, FAQs and background information, key messaging, etc.
  • Briefing material for clients prior to interactions with media
  • Thought leadership – researching, writing and placing opinion pieces, profiling leadership and securing speaker & networking opportunities
  • Script and speech development – speaker briefing notes; researching and writing scripts and speeches for media events
  • Media training
  • Media monitoring / analysis, evaluation and reporting
  • Media crisis management
  • Keeping clients abreast of media developments and trends that may impact their communication plans

Examples of our PR & Media Relations Work

Transnet National Ports Authority

Logico has crafted, developed and implemented PR and media strategies for the national port landlord for more than five years. In close collaboration with the client’s Corporate Affairs teams across the country, we have serviced the national office, as well as all eight commercial sea ports along the South African coastline, together with the business units of Dredging Services, the Maritime School of Excellence and Lighthouse & Navigational Systems.

Our scope of work includes PR and communication (internal and external), PR and media strategy development, media relations, reputation management, thought leadership, media event management/ and crisis communications management.

“The Logico Creative Solutions team is easily accessible, flexible, solutions driven and effectively responds to the demanding nature of the TNPA business. The agency is also willing to step outside their comfort zone to explore new ways of communicating.”
Ayanda Mantshongo, Executive Manager, Corporate Affairs

LexisNexis South Africa

Logico provides PR and media relations services to the South African arm of this global legal technology company which has its roots in legal publishing.

This includes profiling the company’s purpose of Advancing the Rule of Law, through media releases, legal technology PR around its innovative product solutions, corporate social investment PR and developing opinion pieces that are researched, written and placed by the Logico PR team on behalf of a range of executives and thought leaders. Increasingly, we are assisting this client with using content marketing to convert digital PR leads into sales.

Sumitomo Rubber South Africa (Pty) Ltd

Logico has partnered with Sumitomo Rubber South Africa (Sumitomo Dunlop) on various internal and external public relations and communications activities since December 2017. As the manufacturer of the world-renowned Dunlop brand, as well as the premium Falken and Sumitomo tyre brands, the company has a national presence across South Africa.

Logico provides many services to Sumitomo Dunlop, the mainstay of which is our public relations support, including the research and writing of media releases and print, online, radio and television media liaison for a variety of campaigns conducted by the company.

“Through media relations, stakeholder engagement, event publicity and promotions, Logico has helped us to build the profile of SRSA and its brands, Dunlop, Sumitomo and Falken tyres. The agency has sought to gain an in-depth understanding of our business and our stakeholders to ensure that all communication is correctly targeted and speaks to each audience.”
Yvette Govender, Former Director, Marketing & Business Development

Hapag-Lloyd

Logico undertakes specialist PR projects on an ad hoc basis. For example, we provided support to the global PR agency of shipping line Hapag-Lloyd, the world’s fifth largest container shipping company, when it launched its first Middle East-India-Africa Express (MIAX) service connecting South Africa and West Africa to the Middle East. At extremely short notice, we assisted in securing increased media attendance at the company’s local media briefing in Cape Town and increased regional media coverage of the company’s global media release.