The swift changeover to remote working and virtual meetings was initially surprisingly successful – particularly for our own internal meetings at Logico.

With marketing and media budgets usually (unwisely) among the first to be slashed when companies find themselves in trouble, industry professionals and the media are finding themselves in similarly vulnerable positions as the COVID-19 pandemic continues to impact our work.

There are things that I thought had purpose in my life and brought some degree of fulfillment, but in the light of this pandemic, have turned out to just be clutter, and it’s time to chuck them out.
Even the brands I’ve allowed into my life will be weighed and judged, and those found wanting, will be tossed out.

The world after COVID-19 can be better than the world before. How can we be a part of making that a reality?

Being home-based during lockdown – and beyond – has been a surprisingly rejuvenating time for me as a writer.

The constrained circumstances in which we find ourselves call for heightened levels of emotional intelligence and mindful behaviour between clients and agencies.

By getting to the point, we compel people with pertinent information and something inspirational to think about and, in the end, we hopefully have a greater impact on people’s lives.

What do you do when that revenue stream is taken away from you? How do you continue to provide a valuable service to customers who need thoughtful communication now more than ever?