Being home-based during lockdown – and beyond – has been a surprisingly rejuvenating time for me as a writer.

The constrained circumstances in which we find ourselves call for heightened levels of emotional intelligence and mindful behaviour between clients and agencies.

By getting to the point, we compel people with pertinent information and something inspirational to think about and, in the end, we hopefully have a greater impact on people’s lives.

What do you do when that revenue stream is taken away from you? How do you continue to provide a valuable service to customers who need thoughtful communication now more than ever?

With 161 dog years (that’s 23 in human years) experience under his collar, Creative Director Rakesh Naidoo knows just what it takes to succeed in the ruff world of graphic design.
Here are some of his tips and tricks on how to stay top dog in an ever-changing industry.

Logico recently assisted Unilever with their newest venture - the launch of an in-house TV channel.
UTV is an innovative platform through which Unilever staff stay connected and in-touch with their business.
From concept to final launch, Logico was there every step of the way, providing artwork for collateral, video, animations and signage to help roll out the channel across all sites in SA.